Let’s face it, Email is one of the most important tools we all use to keep up with friends, coworkers, and our customer base. But what if you could find an easy way to improve communication with current customers and reach hundreds more prospects in your area all by using email without investing hours into the process?

What I’m talking about here is not an intrusive, spammy-style email blast approach from some marketing list, but rather implementing an automated email system (email autoresponder) to reach current customers and website visitors with pertinent information at their own whims. What I’m also talking about is making staying in front of your customers easier in addition to increasing your customer base. Newsletters, thank you notes, email coupons, promotions, etc. are often overlooked when businesses get busy yet they are important pieces to the marketing puzzle.

Let me demonstrate with a real-life example.

A man was recently seeking the services of a local chiropractor and had no idea which one to choose. One of the doctors had a form on his website asking the man to enter his first name and email address so he could receive a Free Report via email on how to choose the right chiropractor. The report was free and contained no bias towards the sponsoring chiropractor, yet it added value and left a great impression with the man.

Now this man could have used that report to shop around further but instead he chose to visit the doctor who sent him the report. Make note of the fact that this man gave the doctor his email address, he was not solicited through spam. Now this man is free to receive future emails, coupons, promotions, etc. but is empowered to opt out of such communications at any time with one simple mouse click. Sounds like a win-win for the both the customer and the business.

All this was made possible by an email autoresponder. The man may have put his information in at twelve noon or twelve midnight, but it didn’t matter. He received the report within minutes and via autoresponder was obviously impressed by this interchange.

It’s well known in the internet marketing community and the business community in general that providing value and quick responses are two key components to earning and preserving a consumer’s business.

I’ve worked with most email autoresponders around but greatly prefer the services of  Aweber.  Sure there are some cheaper solutions out there but timeliness, reliability, and great customer services are worth paying a fair price for. The free and budget solutions just won’t do. I’ve tried several and have gotten burned. Over 80,000 businesses use Aweber as do all the high achieving online information and affiliate marketers. Bottom line, Aweber works and it doesn’t take a rocket scientist to set up and use the program.

Who wouldn’t pay only $19.00 per month to stay in touch with 500 customers and prospects or $29.00 for up to 2,500? I’m talking unlimited emails here not just a monthly newsletter here or a free report there. This can be used to send automated messages of any kind including “I’m on vacation” notices, thank you notes, apologies for an unexpected office closure, notification about updates to your website or blog, etc.

An email autoresponder strengthens your relationships by keeping you in front of your customer and prospect base on a regular basis. They become accustomed to opening your emails and weblinks which keeps driving more traffic to your website.

To learn more, visit Aweber today to learn more about how an email autoresponder can help you.

Next we’ll discuss the power of blogging. Creating and managing a blog may be foreign to some of you but a blog is a very powerful marketing tool and can help you stay in front of customers and prospects in a personal and consistent fashion.