Eight Easy Tips for Obtaining Repeat Visitors

Sometimes the most important and most obvious aspect of your site’s marketability is forgotton – you need visitors that turn into repeat visitors and, of course, buyers.  Some refer to this concept as creating a “sticky website.”  Here is what I recommend….

Offer subscriptions via RSS and Email Autoresponder which we discuss in more detail in another post.

-Offer periodic promotions or coupons.
-Offer an informative newsletter available by free subscription.
-Create a blog and make sure to have an RSS feed to it.

Keep plenty of whitespace and use images judiciously making your page
easier on the eye.  Put hottest keywords in content at or near top of each page.

Use catchy headlines such as “Finally, Gluten Free Foods that are
Delicious!”  It goes without saying that headlines should all include primary keywords.

-Along with that, offer a poll to rate a certain aspect of your product
or business.   For example, ask what the favorite new recipe was out
a group of five new recipes.

Keep the same look and feel throughout the site to maintain brand consistency and make sure there are links to each page on each page in the navigation bar.

Be interactive by offering the ability to comment and be recognized.

-Solicit suggestions from customers via web form or blog commenting.
-Recognize most recent or top commenters (WordPress offers a plug-in
  for this).
-Have a contest best idea (ie/ recipe, t-shirt design) and recognize winners.

Offer links to social media such as Facebook, You Tube, and Twitter.

Update your content regularly and create anticipation with “stay tuned for…” type messages

-ie/ new recipes
-ie /new coupons or products
-ie/the second half of a story or article

This may sound obvious, but make sure your content is interesting and enticing.  The term “content is king” is probably the most important to remember. An attractive looking site with mediocre content won’t elicit return visitors.  Give your visitors a good reason to return!

For complete information on how to make your site tick I suggest starting with our introduction to internet marketing for small businesses post.