Why is search engine optimization important?
If you’re underestimating the importance of search engine optimization, you’re undoubtedly limiting the potential of your small business.
More than 66% of Americans use the web to find information, products, and services, and 90% of Internet users rely on search engines to find what they’re looking for online. Conversely only 7% will ever stumble upon your website if it’s not properly optimized.
No matter how effective – or how expensive – your traditional advertising is, its impact is only the tip of the iceberg if you’re trying to drive more traffic and revenue to your online channel … read more
Although many web providers offer Internet marketing as an add-on service, this isn’t likely to make a measurable impact on your rankings. Truly effective search engine optimization is integral to the design of your website and the content you publish on every part of your business platform – and that’s something that can’t be added after the fact. It must be built from the ground up, with smart small business SEO strategies in mind. Competing against the major players in your market who’ve had websites out there longer than you is your biggest challenge. Effective search engine optimization (SEO) & internet marketing, however, are the easiest ways to overcome your competition and bring targeted customers to your website instead of theirs for months and years to come 
